Go Mobile or Go Home: Google Begins Mobile-First Indexing

Arani Chaudhuri
Founder, and CEO at Iarani Inc.

1st June, 2018

If your website wasn’t optimized for mobile in 2017, 2018 is the year to start otherwise you will surely fall behind. As the number of customers using mobile devices to find products and services increases steadily, it is essential that businesses adapt accordingly and alter their marketing strategies.

If your website wasn’t optimized for mobile in 2017, 2018 is the year to start otherwise you will surely fall behind. As the number of customers using mobile devices to find products and services increases steadily, it is essential that businesses adapt accordingly and alter their marketing strategies.
            

If this wasn’t reason enough, Google is changing its entire search ranking algorithm. Simply put, up until now Google was considering the desktop version of websites to rank businesses in the search results. But times are changing, and more people use mobile phones now than their computers to search in Google and they are adapting accordingly. This update is called the Mobile-First Index. Going forward, Google will make ranking decisions based on mobile websites, not desktop websites. This small change could have a huge impact on your business.

To check your website for any issues, go test it on Google’s free mobile-friendly testing tool.

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