How Facebook's New Change Impacts Influencer Marketing in 2018

Arani Chaudhuri
Founder, and CEO at Iarani Inc.

1st June, 2018

Mark Zuckerberg recently announced that Facebook will change its algorithm to promote more personal content rather than news and advertisements. This means that we will be seeing less paid content from businesses and more organic content.

Mark Zuckerberg recently announced that Facebook will change its algorithm to promote more personal content rather than news and advertisements. This means that we will be seeing less paid content from businesses and more organic content.

Influencer marketing is when brands partner with social media “influencers” – people with a large following on social media platforms – to promote their products and services. These influencers may be celebrities or popular figures within their own niche (such as YouTubers or Instagram models).

Influencer marketing is projected to be a $5-10 billion market by 2020.

Since Instagram’s algorithm is also taking the same route, we will see more organic content from people and less from brands in 2018. With the right strategy, Influencer partnerships will garner more attention with their organic content, while similar, non-paid content from businesses and brands will suffer.

References:

(2018, January 18). How Facebook's Latest Changes Impact Influencers And The Future Of Social Media Marketing. Retrieved February 12, 2018, from how facebooks latest changes impact influencers and the future of social media marketing

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