Design by iarani Inc.

Engineering a Marketing Campaign

Planning

A well-planned marketing campaign touches base on multiple factors ranging from target audience to managing costs.

Coordinating

Several little tasks are the making of a brilliant campaign. Everything from leveraging designers, copywriters, SEO, and PR experts, sales team are vital roles that affect campaign’s performance.

Executing

Execution part of the strategy is where the rubber meets the road. Getting all little key roles moving in a synchronised manner is challenging but fruitful if done well.

Adopt an omnichannel campaign strategy, and gain the upper hand

Social Media Marketing

Take full advantage of the social media channels at your disposal, ensure your brand engages genuinely, building fans into brand evangelists.

Content Marketing

Deploy the right content marketing campaign and help your brand gain recognition and thought leadership in the industry.

Off-Page SEO

With off-page SEO, have your content appear in the right places increasing your chances of being found by both humans and search algorithms.

Emails

Emails go back a long way than social media channels. Running high-quality email campaigns might be what your brand needs to generate leads and sales.

Digital Marketing by iarani Inc.

Take the wheel on where you want your business to go

Pick the right campaign type, understand your immediate business goals and implement the best marketing practices to keep your business on its path to success.

Card image cap
10 Commandments for being a good Full Stack Developer

Writing/Debugging/Executing code becomes a lot easier once you follow a few basic optimisation guidelines. This becomes especially apparent when working in a team since the need for consistency is...

Varun Shridhar

Read more »
Card image cap
A PHP website developer’s answer to website vulnerabilities

A secure website is a happy website. The following simple security measures can make sure your website is protected from Cross Scripting, SQL Injection, Sniffing etc.

Varun Shridhar

Read more »
Card image cap
Are you ready for Globalisation 4.0?

The new wave of globalisation is for all and not just the elites. As the world’s elite converge at Davos for the World Economic Forum’s Annual Meeting to discuss the agenda Shaping...

Arani Chaudhuri

Read more »

Get the knowledge and inspiration you need to build a profitable business — straight to your inbox.



No charge. Unsubscribe anytime.

Making businesses better worldwide

100+

CLIENTS IN 10 COUNTRIES

600+

PROJECTS DELIVERED

312+

BEER FRIDAYS     

Card image cap
Your Business Could Be Losing Out to Competitors - The Importance of Local SEO Rankings

Through Google’s local business listing platform, Google My Business, you can add images and respond to customer reviews to complete your business profile. All you have to do is register your...

Arani Chaudhuri

Read more »
Card image cap
Airbrushed to Candid: The Evolution of Digital Storytelling Through Instagram Stories

Since Instagram Stories launched in 2016, it has grown to 250 milliondaily users. This means that brands that are trying to engage with customers on Instagram must adapt their marketing strategies...

Arani Chaudhuri

Read more »
Card image cap
The Key to Successful Storytelling - McDonald's New Campaign Celebrates Brand Loyalists

Sunil Chawla, a 35-year-old man, has been collecting these toys ever since he bought his first ever Happy Meal in 1998. He easily won this contest with his collection of over 300 toys.

Arani Chaudhuri

Read more »