Marketing Executive

Unit: Fackelmann India

Team: Marketing

Area: Gurgaon, India

Key Skills: Market Research, Event Planning, Networking, Communication Skills

The success story of FACKELMANN started in 1948 with a commercial agency for hardware and household goods founded by Sebastian Fackelmann. The FACKELMANN group and its 38 subsidiaries has increased its annual turnover from 30 million in 1985 to approx 382 million EURO. FACKELMANN has prepared itself for the future by investing in buildings, machines, logistics and information technology. FACKELMANN is capable of managing even times of crisis with an ongoing innovation offensive and surprising solutions. "Content customers and committed employees guarantee permanent success." The most important pillars of the company culture are the above-average dedication of employees and the devoted commitment to the FACKELMANN family (the family spirit can still be sensed in spite of the growing company size) as well as the responsibility and care of the company management for their employees.

Responsibilities

  • Strengthen our relationship with clients and company partnerships
  • Play active role in conceptualizing brand communication for print ads, promotions, packaging and other collaterals
  • Work with advertising, digital agency and media agencies for concept execution
  • Plan, implement and monitor all ATL and BTL Activities
  • Track, analyze and report the success of those campaigns
  • Create online and offline marketing content
  • Empower the sales team with marketing content and campaigns that help drive sales
  • Lead execution of overall go-to-market strategy involving business growth accountability, customers and channel partner engagement, marketing and demand generation plans. Leverage existing networks and drive new local alliances and referrals to establish scalable, robust demand pipeline across relevant target group

Minimum qualifications:
0-3 years of marketing experience BS/BA in Marketing or a related field of study. Having strong understanding of relevant social networking platforms and technologies preferred. Excellent writing and communication skills

Skills:
  • Events planning, organization and execution
  • Market research, competitor analysis and to measure success of recent campaigns
  • Provide monthly reporting to the Marketing Manager. Will include but not be limited to reporting on the status of prioritized marketing and communication activities


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