Description
Identifying Audience
•Type of Business – B2B, B2C, B2B2C
•Type of Products/ Service
•Identify Audience Demographics / Personas
•Age
•Gender
•Interests
•KPIs – Retention, Engagement (time on site/app), Sales/ Leads
Creating Digital Channels
|
Channel |
How to measure |
KPIs |
|
Owned Channels •Website
•App
|
•Google Analytics
•Hotjar
•Crashlytics (App)
|
•Site Speed
•No. of Users
•Time on site/ App
•App Crashes
|
|
Co-owned Channels •Facebook Page
•Instagram Profile
•Twitter
|
•Facebook Insights
•Twitter Analytics
|
•Engaged users
•Likes, Clicks, Shares, Comments
•Clicks to website/ app
|
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