Design by iarani Inc.

Optimise your marketing campaigns using SEM

Drive traffic to awareness with Organic Efforts

Nothing fairs better than organic rankings for your brand across all search engines. Improve your quality scores to lower your bids and get better Return on Investment.

Drive traffic to conversions with Paid Efforts

Paid SEM Efforts, help you assist your marketing campaigns by making bids for keywords which drive online traffic to your website. It is a cost-effective way to drive conversions.

Incorporate these marketing tools to ensure a successful SEM Plan

Keyword research

Safeguarding a keyword strategy that excludes negative keywords but includes the relevant ones can prove to be the gamechanger in driving more viewers to your brand.


Links are assessed to gauge the popularity of a website on search engines. Including multiple inbound links boosts your ranking in the ranking algorithms of various search engines.

Web Analytics

Web Analytics will help you dissect data in more detail, gain inference and structure your future marketing efforts accordingly.


Including a sitemap helps crawlers understand your site’s hierarchy and index your pages. Indexed pages help Google direct traffic to your website thereby helping your website gain visibility.

Digital Marketing by iarani Inc.

Make SEM an integral part of your marketing strategy

Don’t treat SEM as an after-thought, instead cultivate SEM efforts to enhance the overall visibility of your brand.

Card image cap
Are fair trials possible in today’s world of social media?

The world wide web connects millions by transcending geographical boundaries, dismissing time zones and redefining 'accessibility'. However, while the internet, especially social media, has...

Ashwarya Shukla - 8th March, 2019

Read more »
Card image cap
How Diversity And Inclusiveness At Work Can Boost Productivity

Inclusion means making room for everyone’s knowledge, outlook, thoughts, methods and preferences. Maintaining heterogeneity and fostering an inclusive work environment is imperative when it...

Preeti Sharma - 1st March, 2019

Read more »
Card image cap
Sexual Harassment At Work - The iarani Way Of Dealing With It

Every organisation has its own way of keeping sexual harassment at bay. In this article we present a few examples of things companies do to create a safe workplace for employees. We also talk about...

Preeti Sharma - 22nd February, 2019

Read more »

Get the knowledge and inspiration you need to build a profitable business — straight to your inbox.

No charge. Unsubscribe anytime.

Making businesses better worldwide







Card image cap
Your Business Could Be Losing Out to Competitors - The Importance of Local SEO Rankings

Through Google’s local business listing platform, Google My Business, you can add images and respond to customer reviews to complete your business profile. All you have to do is register your...

Arani Chaudhuri

Read more »
Card image cap
Airbrushed to Candid: The Evolution of Digital Storytelling Through Instagram Stories

Since Instagram Stories launched in 2016, it has grown to 250 milliondaily users. This means that brands that are trying to engage with customers on Instagram must adapt their marketing strategies...

Arani Chaudhuri

Read more »
Card image cap
The Key to Successful Storytelling - McDonald's New Campaign Celebrates Brand Loyalists

Sunil Chawla, a 35-year-old man, has been collecting these toys ever since he bought his first ever Happy Meal in 1998. He easily won this contest with his collection of over 300 toys.

Arani Chaudhuri

Read more »