Arani Chaudhuri

Founder, and CEO at Iarani Inc.

Arani Chaudhuri
"He is the boss. Boss is great."
Anonymous

Articles written
Articles written by Arani
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Brands Are Using Live Videos to Create an Authentic Brand Image

Live videos started as a niche but have gained momentum and have been adopted by the likes of Facebook, YouTube, Instagram, Snapchat, and Twitter. A live video stream is any broadcast to an...

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Go Mobile or Go Home: Google Begins Mobile-First Indexing

If your website wasn’t optimized for mobile in 2017, 2018 is the year to start otherwise you will surely fall behind. As the number of customers using mobile devices to find products and...

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How Facebook's New Change Impacts Influencer Marketing in 2018

Mark Zuckerberg recently announced that Facebook will change its algorithm to promote more personal content rather than news and advertisements. This means that we will be seeing less paid content...

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Your Business Could Be Losing Out to Competitors - The Importance of Local SEO Rankings

Through Google’s local business listing platform, Google My Business, you can add images and respond to customer reviews to complete your business profile. All you have to do is register your...

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Airbrushed to Candid: The Evolution of Digital Storytelling Through Instagram Stories

Since Instagram Stories launched in 2016, it has grown to 250 milliondaily users. This means that brands that are trying to engage with customers on Instagram must adapt their marketing strategies...

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The Key to Successful Storytelling - McDonald's New Campaign Celebrates Brand Loyalists

Sunil Chawla, a 35-year-old man, has been collecting these toys ever since he bought his first ever Happy Meal in 1998. He easily won this contest with his collection of over 300 toys.

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Invisible Personalization: How Netflix Customizes Artwork Based on Viewing History

In 2018, Netflix plans to spend up to $8 billion on content, up from $6 billion it spent last year. The company stated that 25% of this spending will now be dedicated to original programming...

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Are you ready for Globalisation 4.0?

The new wave of globalisation is for all and not just the elites. As the world’s elite converge at Davos for the World Economic Forum’s Annual Meeting to discuss the agenda Shaping...

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Life at work

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CLIENTS IN 10 COUNTRIES

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PROJECTS DELIVERED

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Are fair trials possible in today’s world of social media?

The world wide web connects millions by transcending geographical boundaries, dismissing time zones and redefining 'accessibility'. However, while the internet, especially social media, has...

Ashwarya Shukla - 8th March, 2019

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How Diversity And Inclusiveness At Work Can Boost Productivity

Inclusion means making room for everyone’s knowledge, outlook, thoughts, methods and preferences. Maintaining heterogeneity and fostering an inclusive work environment is imperative when it...

Preeti Sharma - 1st March, 2019

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Sexual Harassment At Work - The iarani Way Of Dealing With It

Every organisation has its own way of keeping sexual harassment at bay. In this article we present a few examples of things companies do to create a safe workplace for employees. We also talk about...

Preeti Sharma - 22nd February, 2019

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